Privacy Policy, LV digital GmbH

1 General

This website is operated by LV digital GmbH. LV digital GmbH takes the protection of the personal data of their users very seriously and complies with applicable data protection regulations. LV digital GmbH processes your personal data only as long as said data processing is permitted by law or if you have given your consent to the processing of your data. This applies in particular to the use and disclosure of personal data for advertising or marketing purposes.

In addition, data can be processed and used to improve the display of advertisements (for example, by using cookies) which, while not containing your name or personal details, are to be assessed from a legal perspective as so-called pseudonymous data. Therefore, please note the following method to disable this type of pop-up advertising. This also applies to the analysis of the use of our website by technical means.


2. Consent

LV digital GmbH processes your personal data only as long as the law allows said data processing or if you have given your consent to the processing of said data.


3. Withdrawal of consent

You may withdraw your consent to the collection and storage of your personal data by LV digital GmbH at any time. If required, please write to:

LV digital GmbH

Hülsebrockstr. 2-8

48165 Münster


or send an e-mail to or use our contact form. Please understand that, in the event of the cancellation, we will no longer be able to provide certain services, such as the newsletter.


4. Cookies

To make visiting our website more attractive and effective and to enable certain functions, we use cookies on different pages. These are small text files that are stored on your terminal.

Through these cookies, we receive information about the browser type and version, the URL click stream (the sequence of the pages that you visit on our Internet site) and the date and time of the visit to our website, as well as the cookie number—but not the name, address, e-mail address or IP addresses of our users.

Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal and allow us or our partner companies to recognise your browser the next time you visit the website (persistent cookies). Cookies cannot run programs or deliver viruses to your computer.


You can set your browser so that you are informed about the use of cookies, and you can decide individually about their acceptance or exclude the acceptance of cookies in certain cases or in general. In the case of a refusal to accept cookies, the functionality of our site may be limited.

The LV digital GmbH works together with the Aumago GmbH ("Aumago"), Berlin, a target group marketer. Aumago uses so-called cookies that are saved in your computer's browser and collect/contain anonymous usage data for the purpose of online advertising (Online Behavioral Targeting "OBA"), like the type of visited website, visited categories and/or product pages and/or through which browser and end device this occurred. No personal information will be recorded. The usage data can therefore not be brought into connection with the user's real identity. The cookies are either Aumago cookies or cookies from service providers who Aumago serves, like krux digital Inc. The user can either delete the cookies in their browser at any time or manage their cookie preferences under or turn off Aumago cookies under Based on this anonymous analysis of the user's surfing behavior, Aumago segments this information from the cookies according to industries, for example, browser "1" receives the cookie "industry A" on website "X" and allows for more targeted online advertising from the assumed interests. On behalf of the LV digital GmbH, Aumago will use this anonymous, non-personal information in order to market them within the scope of more direct online advertising.


5. Log files

During every visit to our site, usage data is forwarded by the respective Internet browser and is stored in the so-called server log files. The data sets which are stored in this process contain the following data: date and time of access, name of the requested page, IP address, referrer URL (URL of origin, from which you have come to the websites) and transferred amount of data as well as product and version information of the browser used.

The IP addresses of the users will be erased or made anonymous after the use has ended. In the case of anonymization, the IP addresses are changed such that the details of personal or material circumstances either can no longer be associated with an identified or identifiable natural person or can only be identified as such with a disproportionate investment of time, cost and labour.

We evaluate these log file data sets in an anonymous form in order to further improve our offer, to make it more user-friendly, to find and resolve errors more quickly and to manage server capacity. For example, the time at which the use of this site is very popular can be identified, and a corresponding data volume can be made available in order to guarantee a satisfactory service. Moreover, by analysing the log files, we can identify and fix any errors more quickly.


6. Web analytics

In order to continuously improve and optimise our service, we use so-called tracking technologies.

The tools used for web analytics involve the following services.

If you do not agree with the storage and use, described above, of the usage data by the respective technical service provider mentioned below, you can disable the web analytics as shown. In this way, you can state your opposition to the collection and use of data occurring during web analytics.


a) Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies": text files which are stored on a user's computer and which enable an analysis of the use of the site. The information generated by the cookie about the use of the website by the user is usually transmitted to and stored by a Google server in the USA. On this website, IP anonymization has been activated so that the IP address of users are abbreviated in advance by Google within member states of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate the use of the website by users in order to compile reports on website activity and to provide the website operator with other services related to website usage and the Internet. The IP address which is transmitted from your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by adjusting your browser software; however, this offer informs the user that in such a case, you might not be able to use all of the features of this website to their full extent. The user can also prevent the collection of the data generated by the cookie which refers to your use of the website (incl. your IP address) to Google as well as the processing of these data by Google in that you download and install the browser plug-in which is available at the following link.

The current link is:


b) Webtrekk

We also use the technologies of Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin ( for the statistical evaluation of the sites. By means of the services provided by Webtrekk, we collect statistical data about the use of our website presence. These data are used to continually improve and optimise our services as well as to make them more interesting for you. In particular, in this case, the collection and processing of tracking data has been reviewed and certified in terms of information security compliance and data security. Information that your browser transmits is collected and analysed as part of the use of these websites. This is done through cookie technology and “pixels” which are included on each site. In the process, the following data are collected: request (file name of the requested file), browser type/version, browser language, operating system used, inner resolution of the browser window, screen resolution, JavaScript activation, Java on/off, cookies on/off, colour depth, referrer URL, IP address (will only be collected anonymously and will be deleted right after it has been used), time of access, clicks, order values, shopping carts and anonymized form content (for example, whether or not a phone number has been specified). Any direct personal reference is excluded at all times. The data collected in this manner are used to produce anonymous user profiles which form the basis for web statistics. The data collected by means of the Webtrekk technologies are not used to personally identify visitors to this website without the explicit consent of the person concerned, and said data are not merged at any time with personal data about the bearer of the pseudonym.

Webtrekk’s data collection and storage can be revoked at any time with effect for the future. To do so, please go to the following website:

By confirming the link, an “opt-out cookie” is placed on your data carrier. This cookie is valid for 5 years. Please note that when deleting all cookies on your computer, this opt-out cookie will also be deleted; therefore, if you want to continue to reject anonymized data collection by Webtrekk, you have to replace the opt-out cookie. The opt-out cookie is set for each individual browser and computer. If you visit our website from home and work or with different browsers, you have to enable the opt-out cookie in different browsers or on different computers.


c) DoubleClick by Google

DoubleClick by Google is a service offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to help present you with ads which are relevant for you. In the process, your browser is assigned a pseudonymous identification number (ID) in order to verify which ads were displayed in your browser and which ads have been viewed. The cookies do not contain any personal information. Using the DoubleClick cookies only allows Google and its partner sites to activate ads based on your previous visits to our and other websites on the Internet. For evaluation, the information generated by the cookie is transmitted from Google to a server in the USA and stored there. Google respects the privacy policy of the "US Safe Harbour" agreement and is registered with the "Safe Harbour" program of the US Department of Commerce. A transfer of data by Google to third parties only takes place by law or in the context of order processing. Under no circumstances will Google match your data with other data collected by Google.

By using our website, you consent to the processing of data about you by Google in the manner of data processing described above, as well as to the stated purpose. You may refuse the use of cookies by adjusting your browser software; we hereby point out, however, that you may not be able to use all the functions of our website to their full extent in this case. You can also prevent the collection of the data which is generated by the cookies and related to your use of the website to Google and the processing of these data by Google in that you download and install the browser plug-in available at the following link under the point DoubleClick deactivation extension. Alternatively, you can disable the DoubleClick cookie on the webpage of Digital Advertising Alliance at the following link.


d) Google Adwords Conversion Tracking

We use the online advertising program "Google AdWords" and, as part of Google AdWords, conversion tracking. Google conversion tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043; "Google"). If you click on an ad presented by Google, a cookie for conversion tracking is stored on your computer. These cookies expire after 30 days, do not contain any personal data and are therefore not used for personal identification.

If you visit certain pages of our website and the cookie has not yet expired, we and Google can recognise that you clicked on the ad and proceeded to that page. Each Google AdWords advertiser gets a different cookie. As a result, there is no way that cookies can be tracked through the websites of AdWords customers.

The information that is collected by using the conversion cookie serves to create conversion statistics for AdWords customers who have opted for conversion tracking. In the process, the customers become aware of the total number of users who have clicked on their ad and proceeded to a page which has been provided with a conversion-tracking tag. However, they will not receive any information that allows users to be personally identified.

If you do not wish to participate in tracking, you can object to its use by preventing the use of cookies as a result of selecting the appropriate settings on your browser (disable option). You will then not be included in the conversion tracking statistics. For further information and the privacy policy of Google, please visit: Link


e) New Relic

New Relic is a performance analysis service from New Relic, Inc., 101 Second Street, 15th Floor, San Francisco, CA 94105 ("New Relic"). Neither the data acquisition nor the evaluation at New Relic is user or usage based. Rather, the tool is only used to measure and monitor the technical performance of this site, i.e. to determine (for example) whether this page can be accessed and how quickly the relevant page is displayed when called up. In the process, New Relic collects data on this page, such as system information to set up add-ons, usage times, and browser used, as well as hardware and software used (so-called "application data"). For this purpose, New Relic also places one or more cookies in your browser. The application data is stored on New Relic’s servers and, except for the analysis of the performance of this page, is also used to make cross-supply performance comparisons between different sites.

For more information about New Relic, please go to The privacy policy is available at


f) Privacy policy for use of the scalable central measurement method

This site uses the "Scalable Central Measurement Method next Generation" (SZMnG) from INFOnline GmbH ( for the determination of statistical characteristics concerning the use of our services. In the process, anonymous measured data are acquired. For the recognition of computer systems, the SZM reach measurement either uses a cookie with the identifier "", a LocalStorage object, or a signature which is created from various automatically transmitted pieces of information about your browser. IP addresses are processed solely in anonymous form.

The reach measurement was developed in consideration of data protection. The objective of reach measurement is to statistically determine the intensity of use and the number of users of a site. At no time are individual users identified. Your identity always remains protected.

You will not receive any advertising via the system. For digital offers that are members of the “Information Community for the Assessment of the Circulation of Media” (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. or IVW – or that participate in the "Internet facts" study of the “Working Group for Online Media Research”(Arbeitsgemeinschaft Online-Forschung e.V. or AGOF –, the usage statistics are published on a monthly basis by the AGOF, the “Working Group for Media Analysis”(Arbeitsgemeinschaft Media-Analyse e.V. or  – as well as the IVW, and can be seen at, and In addition to publishing the data, the IVW regularly checks the SZM process with a view to regulation and privacy-compliant usage.

Further information about the SZM process can be found on the website of INFOnline GmbH, which conducts the SZM process (, the AGOF’s data protection website ( and the IVW’s data protection website (

You can object to the data processing by the SZM at the following link:


g) Adobe Analytics

Our site uses the web analytics service Adobe Analytics from Adobe Systems, Inc. In the process, small text files ("cookies") are stored on your PC by a server on the Internet, allowing the analysis of your usage behaviour on this website. The information generated and collected by the cookie is generally transferred to an Adobe analytics server in the USA, where it is evaluated and stored.

If IP anonymization is activated on this website, the IP address will be abbreviated in advance within member states of the European Union or in other Contracting States to the Agreement on the European Economic Area. The complete transfer of the IP address to the server of Adobe Analytics in the USA, and its abbreviation there, only occurs in exceptional cases.


Adobe Analytics uses the above information on behalf of the website operator in order to evaluate the flow of visitors as well as interactions on this website and to compile reports on website activity. Furthermore, other services related to website and Internet usage are provided to the website operators.

There is a possibility that, through the appropriate settings on your browser software, you prevent the storage of cookies on your computer and, thus, prevent the use of Adobe Analytics. However, this setting might cause you to not be able to fully use all of the features of this website.

In addition, you have the ability to prevent the transmission of your data via the use of this site and the processing of these data by Adobe Analytics in that you download and install the browser plug-ins available at the following link:


7. Social plug-ins

Our website uses social plug-ins ("plug-ins") from various social networks. For example, you can use these plug-ins to share content or recommend products.

The plug-ins are disabled on this page by default and therefore do not send any data. By clicking on the button "Enable social media", you can activate all plug-ins (the so-called 2-click solution).

If these plug-ins are enabled, your browser establishes a direct link with the servers of the respective social network as soon as you visit one of our websites. The content of the plug-in is transmitted directly from the social network to your browser and integrated from it into the website. The plug-ins can of course be disabled again with a click.

By integrating the plug-in, the social network receives the information that you have accessed the corresponding page on our website. If you are logged in to the social network, it can assign the visit to your account. If you interact with the plug-ins (such as clicking the Facebook "Like" button or leaving a comment), the corresponding information from your browser is transmitted directly to the social network and stored there.

For the purpose and scope of the data collection and the further processing and use of the data through social networks as well as your respective rights and setting options to protect your privacy, please refer to the privacy policies of the respective networks or websites. The respective links can be found below.

If you do not want social networks to collect information about you via our website, you have to log out from these networks before you visit our website.

Even if you are not logged into the social networks, data can be sent to the networks from the websites with active social plug-ins. Through an active plug-in, a cookie with an identifier is placed each time the site is called up. Since your browser sends along this cookie unrequested each time you connect to a network server, the network can therefore, in principle, create a profile regarding the websites which the user belonging to the identifier has called up. It would then also be quite possible to later assign this identification to a person later – such as during later login to the social network.

On our website, we use the following plug-ins:

- Facebook

- Google+

- Twitter

- YouTube

- Instagram

- Pinterest


If you do not want social networks to collect information about you via active plug-ins, you can either simply deactivate the social plug-ins on our website with a click or select "Block third-party cookies" in your browser's preferences. Then the browser will not send any cookies to the server in the case of other providers’ embedded content. However, with this setting, not only the plug-ins but also other cross-page features might not function any longer under certain circumstances.


a) Facebook

We use plug-ins from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").

The link to Facebook’s privacy policy can be found here: Privacy policy of Facebook.


b) Google+

We use plug-ins from the social network Google+, which is operated by Google.

The link to Google’s privacy policy can be found here: Privacy policy of Google.


c) Twitter

We use plug-ins from the social network Twitter, which is operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA ("Twitter").

The link to Twitter’s privacy policy can be found here: Privacy policy of Twitter.


d) YouTube

We use plug-ins from the site YouTube, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("YouTube").

The link to YouTube’s privacy policy can be found here: Privacy policy of YouTube.


e) Instagram

We use plug-ins from the social network Instagram, which is operated by Instagram, LLC Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").


The link to Instagram’s privacy policy can be found here: Privacy policy of Instagram.


f) Pinterest

We use plug-ins from the social network Pinterest, which is operated by the Pinterest Inc., 635 High Street, Palo Alto, CA, USA ("Pinterest").

The link to Pinterest’s privacy policy can be found here: Privacy policy of Pinterest.


8. Secure data transfer

Your personal data is securely transmitted with us through encryption. This applies to your order as well as to the customer login. In the process, we use the coding system SSL (Secure Socket Layer). No one can guarantee absolute protection. However, through technical and organisational measures, we secure our website and other systems against loss, destruction, access, modification or distribution of your data by unauthorised persons.


9. Information rights of the subject

According to the Federal Data Protection Act of Germany, our customers have (among other things) a right to free information about their stored data, as well as a right to rectification, blocking or deletion of data, if applicable.

We take the protection of your data very seriously. To ensure that personal data will not be released to third parties, please send your request by e-mail or regular mail, clearly identifying yourself, to:


LV digital GmbH

Hülsebrockstr. 2-8

48165 Münster


Phone: +49 (0) 2501 801 0

Fax: +49 (0) 2501 801 348

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